1. Overview & Commitment
At THE TREND THEORY (operated by THE TREND THEORY Apparels Pvt. Ltd.), we value your trust and are deeply committed to protecting your personal privacy. This Privacy Policy outlines what data we collect, how it is secured, and your rights under Indian Information Technology (IT) laws and global privacy standards.
2. Information We Collect
We only collect information necessary to fulfill your orders and deliver a personalized streetwear shopping experience:
- Contact & Account Data: Full Name, Email Address, Mobile Phone Number, Delivery Address, Pincode.
- Order Details: Purchased apparel, sizes, color selections, order numbers, return and exchange history.
- Device & Usage Data: IP address, browser type, operating system, pages visited, and wishlist preferences.
3. How We Use Your Information
Your personal information is used strictly for legitimate business and fulfillment purposes:
- Processing, packing, and dispatching your streetwear orders.
- Sending live SMS, WhatsApp, and email tracking updates regarding your shipments.
- Providing 24/7 customer support, exchange requests, and refunds.
- Detecting and preventing fraudulent transactions or bot activity.
4. Payment Security & Encryption
Zero Card Data Storage: THE TREND THEORY does NOT store your credit/debit card numbers, CVVs, or Net Banking credentials on our servers.
All financial transactions are processed through RBI-approved, PCI-DSS Level 1 compliant payment gateways (Razorpay) using end-to-end 256-bit SSL encryption.
5. Cookies & Session Tracking
We use essential session cookies to remember items in your shopping cart, save your wishlist, and keep you securely logged into your account. You can configure your browser to reject cookies, though some features like checkout may require cookies to function.
6. Sharing with Third Parties
We never sell, rent, or trade your personal data to third-party advertisers. We only share necessary data with trusted operational partners:
- Logistics Partners: Blue Dart, Delhivery, XpressBees (only Name, Address, and Phone for delivery).
- Payment Gateways: Razorpay (for secure transaction authorization).
- Law Enforcement: When strictly required by applicable Indian laws or court orders.
7. Your Privacy Rights & Choices
You have complete control over your personal data:
- Access, review, or update your profile details anytime via your Account Dashboard.
- Request complete account and personal data deletion by contacting our privacy team.
- Opt-out of promotional emails or SMS notifications with 1-click unsubscribe.
